Jonathan Dalli

Avid Tottenham Hotspur Supporter
Founder & CEO

The one who thinks commercial and go-to-market strategies

Jon is the driving force behind the brand Concept Stadium, an award-winning creative agency & marketing advisory hub; which he co-founded in 2010. Under his leadership, the agency has become a powerhouse in branding, web, digital marketing, and corporate communications, delivering bold, strategic campaigns for global giants like Unilever, Crane Currency, Qatar Airways, Nestlé, and Epic Communications, PepsiCo and Challenge Aviation Group.

A dynamic leader, Jon thrives on blending aesthetics with business performance, creating a culture where creativity fuels commercial success. He oversees growth, innovation, and strategy, while also spearheading high-impact marketing initiatives for leading local and international start-up, scale-ups and multinational brands.

Beyond the agency, Jon is a recognised entrepreneur, keynote speaker, and a passionate advocate for CSR in brand marketing. In 2014, he was honoured with the Outstanding Young Person Award by Junior Chamber International (Malta), and in 2021, he was nominated for his cultural contributions to societal marketing. He co-founded MACE – the Malta Aviation Conference & Expo and championed The Jonathan Chetcuti Program, raising funds to build a playground in Ethiopia through his Camino de Santiago journeys. Additionally, he is also a guest lecture at the University of Malta; and sits on the Board of Studies of the Faculty of Economics, Management and Accountancy.

Jon is also a Non-Executive Director of a number of entities in the tech-space in a strategic consultancy role; and sits on Boards of Trustees for a number of Foundations.

Before launching Concept Stadium, Jon held key marketing leadership roles in the financial, corporate, and telecom sectors, driving brand growth and business development teams. In his younger days, Jon also worked in European fora, focused on public policy.

Jon is fluent in English, Italian, and basic French. When he’s not shaping brands, he’s traveling, indulging in great food and wine, or cheering for Tottenham Hotspur with his wife Charlene and their two daughters.

q&a with Jonathan

People think I Am crazily motivated to win and never throw in the towel! What I really do is Meet clients and prospects and discuss how their brand can play in our stadium, whilst consulting on performance-based go-to-market strategies. If I could have one superpower It would be to control time (and my OCD) as there’s so much stuff I still want to do!

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