Branding a villa nested in Val di Noto, Sicily

Alba a Noto is a villa set amongst the Arcadian Hills of the Val di Noto, Sicily. Alba a Noto boasts spectacular sea views, uses the unique Modica Stone, and is located just three minutes away from the baroque City of Noto – 
A UNESCO World Heritage Treasure.

As Alba a Noto was being constructed within a plot of 5,000 sqm, it looked also at engaging a Creative Marketing Agency that would create an elegant brand as well as a website that would feature the unique experience that the villa was ready to create for every visitor; both those booking directly or through a premium booking engine.

After being engaged by Alba a Noto, the Concept Stadium set itself to work starting with understanding what made Alba a Noto different from other villas and use those elements to create an elegant brand, paired with branding guidelines that would guide any future creation of brand assets. Additionally, our web team was involved in creating a feature website aimed to showcase the real Alba a Noto experience and shedding light on the elements that made it extraordinary.